SKC

• Korea’s first-ever game-type
  garbage-sorting information platform··· downloaded over 10,000 times in just four months

• Presented in June with the Minister of
  Environment Award in the ministry’s Open Competition for Ideas Leveraging
  Environmental Data in recognition of its contribution to environmental
  sustainability

• Launching a campaign to engage more people
  in resource circulation initiatives··· report to My Green Place of unregistered products and get free gifts

   

SKC (President & CEO Woncheol Park)
manifested its new entrepreneurship, launching a campaign to encourage the
users of My Green Place - Korea’s first-ever game-inspired garbage-sorting
information platform - to upload product barcodes. The new entrepreneurship was first proposed by the
Korea Chamber of Commerce and Industry (KCCI) in May when the KCCI inaugurated
the Entrepreneurship Round Table (ERT). The concept urges business enterprises
to go beyond obsession with financial performance and contribute to addressing
social challenges via waste reduction, for instance.

SKC is hosting the
Find 8-Codes campaign till September 16, asking users to report to My Green
Place data of products not yet registered. It is very easy to join the
campaign. Scan everyday products bearing barcodes starting with number 8 in My
Green Place app, report products not registered with the app and upload their
barcodes to Instagram with hashtags (#My Green Place#Find8Codes#Event#MOE#SKCxERT). Campaign participants are given free gifts such as
iPad Air, depending on the number of uploads.

My Green Place,
rolled out by SKC in April, had it over 10,000 downloads in just four months. It
is Korea’s first-ever game-like garbage-sorting information platform and users
can learn how to sort and dispose of waste products properly by solving in-game
quizzes. In particular, when users scan product barcodes in My Green Place, the
app provides detailed descriptions of industrial products such as PET, PE, ABS
and their recycling grades and methods at a glance.

As the app guides
users into how to properly sort and disposes of waste products, it helps
consumers recycle resources. Users can also buy in-game items such as
animals/plants on the verge of extinction with points earned by them to build
My Own World and compete with other users in point-earning races. In
recognition of its completeness and contribution to environmental conservation,
My Green Place won the Minister’s Award in the Open Competition for Ideas
Leveraging Environmental Data organized by the Ministry of Environment (MOE) in
June.

The Find 8-Codes
campaign was planned in celebration of the Minister of Environment Award and as
a part of SK Group’s group-wide Down Carbon and Up Resource initiative of new entrepreneurships.
The campaign is intended to stimulate users to volunteer to contribute to
scaling up the pool of registered data in My Green Place and join resource
circulation initiatives. The campaign name, Find 8-Codes, was conceived out of
880, Korea’s national classification code that is shown first in the numbers
placed at the bottom of barcodes.

“The Find 8-Codes campaign
allows consumers to directly engage in updating the product information pool of
My Green Place to earn a variety of giveaways and contribute to addressing
environmental issues at the same time,” said an official at SKC. “My Green
Place will add data on more products to the over 50,000 products already
onboard to inform customers better and kick-start the resource circulation
cycle.” [End]

[SKC runs ‘Find
8-Codes’ campaign till September 16, asking consumers to upload information on
products that are not yet registered in My Green Place.]