In celebration of its 40th anniversary in 2016, SKC announced its new vision.
‘Global Specialty Marketer’ combining market insight with technology in creative fashion
New Vision implies a goal to grow into a global leader by concentrating on the commercialization of specialty products based on marketer’s awareness across through the business.
The main idea is a marketer’s concept which targets to combine market/client needs with technical solutions.
If technology is only considered, it is difficult to reflect clients’ opinions. If clients’ needs and demand are only focused, in contrast, there would be some problems in responding to market. Therefore, we aim to implant marketing DNA in all our employees.
Marketer DNA leads to specialty products.
Specialty products generate high revenue based on differentiated technology. They refer to those with sustainable profitability and growth potential for a considerable period of time. These specialty products include ‘transparent PI film’ which substitutes glass in foldable smartphone and ‘PVB film’ designed to prevent broken windshield pieces from scattering.
We anticipate that we would evolve into a global enterprise with such specialty products.
We promise that we would keep moving forward to accomplish our new vision.
A video clip of SKC’s New Vision handwriting by the calligraphy artist Kang Byeong-in