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SK Bioland Set to Advance into Functional Health Food Market with HyaluronAZ
Date Submitted 2019-06-11
● SK Bioland is due to release HyaluronAZ, a functional health food effective in improving skin health and reducing body fat, in June.  

● Targeting the KRW 4 trillion B2C market with hyaluronic acid, SK Bioland’s core material

● Company aims to secure a new growth engine and enhance its corporate value by advancing into the functional health food market


SK Bioland (CEO: Lee Geun-sik), a subsidiary of SKC, is set to advance into the B2C market of functional health foods with the release of HyaluronAZ. The new product’s main ingredient is hyaluronic acid, a core material of SK Bioland that has been individually acknowledged by the K-FDA. HyaluronAZ is a functional health food designed to promote Inner Beauty and is effective in improving skin health and reducing body fat thanks to its powerful antioxidant efficacy.


SK Bioland is scheduled to begin selling HyaluronAZ on Hyundai Home Shopping, a representative home shopping channel in Korea, on June 18, with the aim of entering the B2C business in earnest. Customers will also be able to purchase the product easily at ‘Naver Shopping’ as soon as it is launched on the home shopping channel, while an exclusive sales site will be opened in August. Thereafter, the distribution channels will be expanded to offline channels including major department stores and duty-free shops. 


The name HyaluronAZ was coined to suggest that hyaluronic acid can take care of every aspect of skin health from A to Z and from head to toe. Hyaluronic acid is one of the major components of the skin, making it essential for healthy skin. As the amount in our body diminishes gradually with age, skin health should be maintained by replenishing its hyaluronic acid on a continuous basis. 


SK Bioland produces hyaluronic acid of the highest quality in Korea’s largest facility using the advanced fermentation technology and know-how it has accumulated over a period of twenty-five years. The company is the country’s only producer of hyaluronic acid for use in functional health foods. In 2017, the Korean Ministry of Food and Drug Safety issued an individual acknowledgement that the product is effective in protecting the skin from damage caused by UV rays. Each pack of HyaluronAZ contains 240mg of hyaluronic acid (the RDA), as well as green tea extract and vitamin C for improved skin health, reduced body fat, and an antioxidant effect. 


SK Bioland is advancing into the B2C business with the aim of participating firsthand in Korea’s promising functional health food market, based on its competitiveness in the production of materials. While South Korea’s functional health food market is currently worth almost KRW 4 trillion, the materials market accounts for no more than 10% of the market. Aside from hyaluronic acid, SK Bioland develops dozens of natural materials every year and has commercialized more than 200 different materials to date. The company also expects to receive individually acknowledged approvals for various materials with different efficacies from the K-FDA this year. SK Bioland now offers more of its own brand products directly to consumers.


A spokesperson for SK Bioland said, “We have expanded the company’s value chain and secured a new growth engine by entering the finished product business of functional health foods with the commercial release of HyaluronAZ. We expect to revitalize the functional health food market as we are preparing to release various new products using our unique high-quality materials.” [The end]